“Sell” your rental property … with great marketing

Nov 24, 2017

The “art of selling” is something that we can all learn from, whether you’re outlining your skills to a new employer; convincing your partner that you need a weekend away; or explaining to the kids that eating carrots will genuinely help them to see in the dark!

Selling is all about telling a positive story and helping people to imagine the benefits for themselves. And that’s exactly what you should be doing with a rental property.

So where should you market your property? And what lessons can we take from property sales to ensure that you get the best letting results?

1. Review your online presence.

Most property searches, for renting or buying, now begin online. Even if a tenant is only planning to browse, there’s every opportunity to grab their attention. In our experience, many landlords don’t put enough effort into Rightmove or Zoopla, and it’s well worth the time. Don’t forget that a good advert can be repeated when you next need tenants!

For ideas on how to improve your online presence, why not check our our Rightmove Masterclass series? Topics covered include:

2. Take to the streets.

Some types of tenants - particularly students - will have a very specific area in mind, so make sure that you’re not missing out on potential tenants already living and working in the area. If you’re using a lettings agent, make sure that they have plenty of ‘To Let’ boards in the area, and that they put them up in good time.

If you’re managing a property yourself, a well-placed (and professional-looking) sign in the garden or front window might help to find that all-important tenant.

3. Make the most of existing networks.

If you’re planning on working with a lettings agent, make sure that they have a good contact base and a strong local presence.

If you don’t use an agent, think about who else you can ask. Do you have departing tenants that may have friends moving into the area? What about the neighbours – will they know anybody? And what about your social media profile; have you let your friends know that you’re looking for a new tenant? Most people will be happy to help out if they can, so don’t be afraid to ask.