“Clickthrough rate” – what does it mean?!

Apr 5, 2018

When people seek our help with a stubborn sale, there’s one question that we always ask: what is your property’s “clickthrough rate”?

Have you heard of this term? Do you know what it is? Don’t worry if not, you’re not the only one. It’s simple: your clickthrough rate is the number of browsers who click on your property’s summary advert to find out more information. If people aren’t doing this, your clickthrough rate will be low, and this is likely to correlate with a low number of viewing requests.

A good clickthrough rate (i.e. one which will keep you busy with viewings) is normally above 7%, with popular properties often exceeding 10%.

If this is new to you, why not give your agent a call right now and ask them what your clickthrough rate is? If it’s lower than 7%, it may be time for a new approach. Have a look at our Rightmove Masterclass blogs below, or feel free to give us a call – we can always help!

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