When you’re selling a property, your agent may write about its “open aspect”, the “convenient location” or its “ample parking”.
And when a buyer calls to register their requirements, they may list “four bedrooms”, “a large garden” or “commutable to town” as their main criteria.
But if you ask them why they are moving, you’ll get a different picture altogether.
Remember, your property is the answer to someone’s lifestyle needs.
Almost without exception, buyers are looking for positive changes to their wider lifestyle when they move home. They may be looking for a shorter working day; to work from home; for a healthier lifestyle; to add value to a house; for more space; or for a better view from their kitchen window.
So from the outset, you should try to understand and target the type of buyer that will love and ultimately buy your house. What stage of life are they in?
- Are they “upsizing” or “downsizing”?
- Are they a young couple or an older family?
- Are they a homemaker or an investor?
Depending on your answers to these questions, the content of your short description on Rightmove should change.
So think again about what your property offers potential buyers.
You might be selling a better night’s sleep; a happier husband or wife; more time to walk the dog; or a return to family mealtimes. Perhaps it’s a chance to enjoy local restaurants or the space for a hot tub. Either way, make sure that it’s your home that has (and promotes) such benefits.
Thanks for reading!
